A limited-edition 18-carat gold phone aimed at Moscow’s fashion-forward elite has just been designed by Danish retailer, Aesir. It’s price tag? $57,400. The phone, which took three years to develop, doesn’t boast email, games, a camera or even GPS, it only boasts solid goldness. Or does that not satisfy you? The company founder, Thomas Jensen, subtly calls it ‘not a play thing’.
“It’s a collector’s item. People are used to collecting, say, watches, while designer phones is a practically empty niche,” he also said in an interview wit Reuters.
The firm will now be designing a new phone every 18 months, with the hopes of pawning them off on the recent boom in stylish Russians. Or as Mathias Rajani, Aesir’s chief commercial officer puts it:
“Moscow is becoming a booming contemporary art city. At first people here had only money but now they have style. Their spending is more intellectual and sophisticated.”
Because smart people have solid gold phones. [Source: news24]
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