Earlier this week it was revealed that there are literally hundreds of bloggers who were bribed to promote Google Chrome and to claim that their blog’s were “sponsored by Google”. Google’s response has been to point the finger at ad agencies.
Google prides itself on its business integrity, particularly the fact they will not promote links which have been bought or sold that pass PageRank (their in-house algorithm which assigns numerical weighting to links), regardless of quality. However, it seems that that is exactly what the internet giant is guilty of.
Aaron Wall, of SEO Book revealed that a quick search for “This post is sponsored by Google” returned over 400 pages potentially written as part of a Google marketing campaign. Apart from the discovery that a large number of the posts were seemingly written by a computer, they seem to have influenced search results, and in that case would have directly violated Google’s own policies. [2Oceansvibe]
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