Cost of Gareth Cliff's Tweet...

When radio jock and Idols judge Gareth Cliff describes Playboymagazine on his Facebook page as "classy" and "riveting", does he mean it - or is he being paid to say it? A good word from Gareth Cliff could cost you R20 000, but his 400 000 Facebook friends and Twitter followers may not know that they are reading advertising.[Bizcommunity]