Wednesday, 12 October 2011

Five Star Platter Wines Announced – Cue Raised Eyebrows

Five Star Platter Wines Announced – Cue Raised Eyebrows
Yesterday the wines that scored 5 stars in Platter – South Africa’s foremost wine reference guide – were released. At this year’s launch, 18 tasters worked their way through the 7 000 submitted wines. Every now and then they came across one that astounded and delighted, a wine that made them smile and smirk, and hopefully, finish the bottle. Here’s my take on the affair.
John Platter, and minions.
This is as newsy as this column has ever been. The story “broke” yesterday. Although, if a story does not trend, is it still news? Nevertheless, I am branching out into current affairs this week. How do I feel in about this? Nervous? Excited? Ambivalent?
Ambivalent; which is exactly how I feel about awards and stars and 100-point scores to be honest. But as Platter is regarded as very important –  everyone from wine stores to your crotchety wine-loving aunt will be crowing about their five-star wine if they’ve got one –  I though it important to bring this up.
Yesterday the wines that scored 5 stars in Platter – South Africa’s foremost wine reference guide – were released. Some local pundits were unhappy that the launch happened in London, where Cape Wine Europe 2011 is currently under way (my, we are current today). Cultural cringe? If the launch was here in South Africa, the same old local critics would have scored a free lunch, a chance to taste the wines, and written very similar stories to those the Londoners wrote anyway. It was a good PR move by Platter and Wines of South Africa, in my opinion.[20ceansvibe]

No comments:

Post a Comment