Sir Alex Ferguson Buys A Stake In BOS Ice Tea

Sir Alex Ferguson

We know you love BOS Ice Tea – those trendy, brightly coloured cans of deliciousness – but did you know Sir Alex Ferguson loves it too? The well-known manager of Manchester United has just bought a stake in this very cool South African Rooibos brand. And for a product that only recently celebrated its first birthday, that’s pretty boss.
Here’s what Fergie had to say about why he got involved:

“I’m delighted to have discovered such an exciting new brand coming out of South Africa. I was struck by the passion of the BOS team, and by the great story underpinning the brand. I believe BOS has amazing potential to become a premier player in both local and international markets.”

The BOS team he is referring to is Grant Rushmere and Richard Bowsher. These two mavericks have managed to capture the attention of top brand consultants and astute fund managers. They are now the well-deserving owners of a local brand with global potential.

Grant Rushmere and Richard Bowsher

Nice one, guys!