Why Google Plus Pages (Will) Beat Facebook. And Twitter

Google announced on Monday that it will offer Google+ “Pages” to brands, businesses, and celebrities, so that they can trumpet themselves across the search giant’s fledgling social network.

Much like Facebook Pages, these Google+ destinations are places where commercial names can not only broadcast news and propaganda to the world at large, but also interact with their fans and critics. You can sign up here at the new Google+ business site.

The news comes on the heels of the company’s October announcement that Google+ is now part of Google Apps, the search giant’s online suite of office applications. Clearly, Google is serious about turning its social network into a business tool. But the company is not alone.

At this point, Google+ Pages are where businesses interact with web denizens on the cutting edge of net technology, and Facebook is where you interact with everyone else. Facebook boasts 800 million users, while Google claims 40 million. [Wired]